Showing posts with label outdoor. Show all posts
Showing posts with label outdoor. Show all posts

06/09/2010

The Game is On

Thank you Sherlock for the headline, and moving on, the answers of the Thai ads game I started in the previous post.
Khun Lawan was kind enough to provide some extra informations on the ads and brands, and Khun Pascal passed the information along.

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1/ The Revent ad with two slippers is for a condo close from both the BTS (skytrain) and the Airport link. That's why the two slippers coaches are different, and going from home to the stations is as easy as putting on slippers !

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2/ The red jar of the second ad is full... of birdnests. Yes BIRDNESTS, which are a delicacy in Asia. The text explains that you have to give the best to your loved one, namely the brand's birdnests...
 
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3/ And in the third ad, the fish on the carpet embodies bad smells that won't be a trouble in the advertized condo thanks to the clear separation between the kitchen and the other living rooms... Who would have guessed?

07/08/2010

Play the Game

When one is in a non-English speaking country, most of the ads and posters are in said country language, which only leaves the visual to get an idea of what the ad is about.
Some are pretty clear, others less so : some ads have very few in matter of visual, and their message is then impossible to understand. On the other hand, sometimes the brand name is in roman alphabet, which helps a bit. And then, some have visual clear enough to stand on their own without the text. (Well, it's kind of easy when the product in fruit juice and the only visual a giant packshot of the box surrounded by riotous grapes and mango).
A fourth category could be the visuals that gives enough elements to form an idea on what the ads is about, but without being obvious or clear cut.

So, this is the game : here are a few pictures of ads I took during my peregrinations in Bangkok. Can you guess what they are about?

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And an extra one, which is so weird it hardly can be in the game as the visual elements are at odd with each other and the brand (this is for a condo building in Bangkok.) I'm told the copy is some kind of Thai pun with the word "guest" that also can mean "fish", but even then I quite sure the message conveyed doesn't make any sense. Points for originality thought, it sure breaks out from other, more classical, condo ads.

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To the answers!.