The miniskirt theory

The rule of thumb known as “the miniskirt theory” applies to almost everything: viral movies, client presentations, blog posts, cover letters, even sex.

Here it is, in all its concise glory:
It* has to be like a miniskirt: long enough to cover everything, but short enough to keep the attention.

* The viral movie, client presentation, blog post, cover letter, sex.

I love it.