CommunicationFAIL

Let's say I got to see The Phantom of the Opera at her Majesty's Theater in London. So far, noting special.

The performance is great and inspiring, so when I come home, my first move is to update my facebook page to share the joy. Still nothing special.

The next move is (of course) to go on youtube and to dig a bit to pursue the enjoyment, listen again to some of the more emblematic songs, maybe find material to illustrate a potential blog post about it.
There, I find the official trailer of the show, posted by the theatrical company. It is well done, inspiring and makes me want to see the show again: perfect! It is exactly what I needed to propagate the love.

But here is the communication failure: the video embedding has been purposely deactivated. The trailer can't be directly posted on a blog. A facebook link will only give a nameless and captionless youtube link no one will click on.
This kind of comportment is quite common coming from official bodies, but it reveals an abyssal lack of understanding of the way the web 2.0 and it's users work.
By trying to keep the control of the content, the company is in fact killing in the egg any chance of propagation of the trailer and reducing greatly the potential word-of-mouth musicals -or any brand or product really- thrive on.

And so, what was going to be a "Brainfood: The Phantom of the Opera" post turned into a "CommunicationFAIL" post.
Sad isn't it?