War puns against the German and exaggerated nationalism are the only rules. Creating other versions of the same kind of ads is a fascinating challenge for a foreign creative: it’s all about slang, over the top puns and references that are almost impossible to understand for non-English people… And that’s why it’s exactly our copywriting teacher made us do it.
I had a go at it and the three following ads are what I came up with. Feel free to comment: do you get the references? Does it work? :)
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