26/03/2010
Don't mention the war...
Those of you who are English are probably familiar with the Spitfire beer advertising campaigns. (See this link for previous ads.)
War puns against the German and exaggerated nationalism are the only rules. Creating other versions of the same kind of ads is a fascinating challenge for a foreign creative: it’s all about slang, over the top puns and references that are almost impossible to understand for non-English people… And that’s why it’s exactly our copywriting teacher made us do it.
I had a go at it and the three following ads are what I came up with. Feel free to comment: do you get the references? Does it work? :)
War puns against the German and exaggerated nationalism are the only rules. Creating other versions of the same kind of ads is a fascinating challenge for a foreign creative: it’s all about slang, over the top puns and references that are almost impossible to understand for non-English people… And that’s why it’s exactly our copywriting teacher made us do it.
I had a go at it and the three following ads are what I came up with. Feel free to comment: do you get the references? Does it work? :)
Libellés :
copywriting,
my work
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